India–US Tariff Turbulence: How Ghosh Group is Driving ‘Made in India’ Innovation Amid Global Trade Shocks

India–US Tariffs: How Ghosh Group Drives Made in India Innovation

A Bitter Trade Turn

In August 2025, U.S. President Donald Trump announced a sweeping tariff hike, increasing duties on a wide range of Indian exports from textiles and engineering goods to seafood, gems, and electronics to 50%. The official rationale: India’s continued imports of Russian oil.

The implications are serious. The U.S. is one of India’s top export destinations, and economists warn the new measures could trigger job losses in key sectors, weaken export competitiveness, and potentially shave 0.3 percentage points off India’s GDP growth for FY 2026.

Sectors like gems and jewellery, centered in hubs such as Surat, face severe disruption, with exporters calling it one of the toughest moments in decades. Prime Minister Narendra Modi struck a defiant tone, stating India is prepared to “pay a heavy price” rather than compromise its strategic autonomy.

Moody’s, however, has cautioned that the tariff shock could slow down India’s manufacturing momentum, which has been one of the government’s flagship growth strategies.

The Strategic Choice: Adaptation Over Retaliation

Former NITI Aayog CEO Amitabh Kant called the tariff crisis a “once-in-a-generation” chance for India to accelerate its domestic manufacturing base a chance to build for resilience rather than rely on export dependencies.

Business chambers like PHDCCI are advising Indian companies to diversify trade markets, improve supply chain self-sufficiency, and double down on homegrown innovation.

Ghosh Group: Turning a Global Crisis into a National Opportunity

For the Ghosh Group, the turbulence is a signal to push harder on what it already does best, developing India-centric solutions, built in India, for India.

Operating across infrastructure, IT & ITeS, electrical goods, project management, and sustainability-driven engineering, the group’s brands are now rallying under one shared mission: reduce import dependency, grow domestic capabilities, and inspire Indian talent to innovate.

Doubling Down on "Made in India" Consumer Technology

Usin Technologies, a Ghosh Group company, has been scaling its distribution network of Tifoz range BLDC fans, including the breakthrough Tifoz Shakti AC/DC model with built-in battery backup for power-cut resilience.

Designed, Developed and Manufactured locally by Cynosure Industries in Hooghly, West Bengal, these fans are a perfect case study in how domestic production can meet real Indian needs; an efficient cooling with low power consumption and backup for areas with unreliable electricity.

Mrs. Tanushree Ghosh, Chairman:"Trade tensions remind us that our first responsibility is to our own market. If we can design, build, and deploy world-class solutions here, we not only protect our supply chains but also empower India’s engineers and technicians to create for the future."

Smart Infrastructure Monitoring – BuildPulse

In infrastructure, the group’s BuildPulse: IoT-based Real-Time Online Structural Health Monitoring System is a flagship “Make in India” technology. Designed to monitor bridges, flyovers, and industrial structures, BuildPulse uses sensor data to predict maintenance needs, prevent failures, and extend asset life.

With global supply chains under stress, BuildPulse’s domestic sourcing and assembly ensure project timelines are unaffected by foreign component delays - a huge advantage when competing for state and central government tenders.

Mr. Bitan Ghosh, Managing Director:"With BuildPulse, we’ve shown that India can lead in precision engineering and IoT integration. Even if imports slow down, our ability to build these systems locally means India’s infrastructure projects don’t stall."

Environmental Intelligence – Pollubyte

In environmental monitoring, Pollubyte, developed by Naexo Consulting, another Ghosh Group company, delivers IoT-based real-time pollution monitoring. From industrial emissions to ambient air quality, Pollubyte enables compliance with Indian environmental norms while empowering communities with transparent data.

As environmental compliance becomes a bigger part of tender qualifications, Pollubyte’s fully indigenous design makes it both cost-effective and less vulnerable to global electronic component supply risks.

Sustainable Infrastructure Development – Orange Abasan

Orange Abasan, the group’s infrastructure project management arm, has been actively integrating sustainable building methods into its residential and commercial developments. This is particularly relevant in the current climate, as imported building materials face both price hikes and shipping delays.

By sourcing materials locally and adopting green-certified construction techniques, Orange Abasan reduces project risk while contributing to India’s climate commitments.

Building the Future Talent Pool

One of the under-discussed impacts of global trade shocks is the potential brain drain—when engineers and designers look overseas for opportunities. Ghosh Group’s approach is to invert that flow.

Across all its verticals - consumer goods, IoT solutions, environmental monitoring, and real estate, the group invests in local design labs, training partnerships, and R&D centers that keep high-skilled jobs within India.

This means that young Indian engineers are not only designing for domestic needs but are also gaining the experience and expertise to export innovation rather than just raw materials.

Navigating a Multipolar Market Strategy

While strengthening its domestic base, Ghosh Group is also actively diversifying markets. Opportunities in Southeast Asia, Africa, and the Middle East are being explored for both consumer products like Tifoz fans and industrial solutions like BuildPulse and Pollubyte.

This multipronged approach ensures that if one market faces trade restrictions, others remain open.

Lessons for Indian Businesses from the Tariff Turbulence

1. Don’t Over-Rely on a Single Export Market – Diversification is no longer optional.

2. Invest in Local Manufacturing & R&D – Shorter, stronger supply chains are less vulnerable to shocks.

3. Align with National Priorities – Products that solve Indian problems will always find demand.

4. Attract & Retain Local Talent – Skilled engineers are a national asset; keeping them engaged at home pays dividends.

5. Sustainability as Strategy – Eco-conscious solutions like Pollubyte and Orange Abasan’s projects win in both policy and market terms.

Conclusion: Resilience Through Innovation

The India–US tariff conflict may fade or escalate, but its message is clear: economic self-reliance is a competitive advantage.

Ghosh Group’s portfolio from Tifoz fans to BuildPulse, Pollubyte, Naexo Consulting, and Orange Abasan demonstrates how “Made in India” can mean high-quality, high-innovation, and high-resilience.

Mrs. Tanushree Ghosh, Chairman:"Every global disruption is a local opportunity if we have the courage to innovate and the discipline to execute. Ghosh Group will continue to prove that."